Tuesday, September 1, 2015

Oh Yeah - You're Looking at a Retirement Savings Expert Right Here

In the spring of 2012, I joined a rag tag group of people at Financial Engines to kick off their social media efforts.

Because it's heavily regulated - finance and investing - tackling social media was very different from my other clients. Everything we did had to be approved by compliance. Everything - including tweets and retweets. If someone liked out tweet or replied back to us, we couldn't respond because that would need to go through compliance. It was a tall order, but with baby steps, we managed to launch Twitter, LinkedIn and a blog.