Monday, December 1, 2014

How Turning Infographics into Real Time Dynamic Marketing Tools is a Win for Business


As a content provider - I think I must spend at least thirty percent of my life creating content for clients - I have become pretty good at using content as a digital marketing tool. There are so many ways to tell stories these days and it doesn't have to be only via prose.

In fact, when my client at iPass wanted to convey how fast wi-fi is growing around the world, we knew we wanted to do it in a dynamic, exciting way. I believe the actual idea came from Kewal Varia - one of the best PR people I have ever worked with - who imagines this active infographic changing with time (and data).