Monday, December 1, 2014

How Turning Infographics into Real Time Dynamic Marketing Tools is a Win for Business

As a content provider - I think I must spend at least thirty percent of my life creating content for clients - I have become pretty good at using content as a digital marketing tool. There are so many ways to tell stories these days and it doesn't have to be only via prose.

In fact, when my client at iPass wanted to convey how fast wi-fi is growing around the world, we knew we wanted to do it in a dynamic, exciting way. I believe the actual idea came from Kewal Varia - one of the best PR people I have ever worked with - who imagines this active infographic changing with time (and data).

Wednesday, June 18, 2014

Financial Engines Delivers a Social Security Planner Everyone Can Use

I've been working with Financial Engines for a couple years now and one of the bigger projects has been their Social Security Planner. Typically their products are only available to employees whose employer buys the Financial Engines services. But today they launched a product that's available to anyone at no charge!

All you have to do is visit their website and click into the Planner (about halfway down).

You don't have to be retirement age - you can use it to forecast what you might get - and you can also send this to your parents or adults you care about who are closer to retirement age than you are.

The real intent is to help you figure out how much income you will have in retirement. For most people, delaying Social Security is the smartest thing to do financially. That's because you'll actually get more from Social Security in the long run. There are even more opportunities for people who are married.

Thursday, June 12, 2014

Hoover Institution Debuts New Website and It's Very Cool

It's been a year since I've blogged which is a bad testament to a good year! It's been busy with lots of great projects that I have neglected to share and so it's time to catch-up. The first one is a biggie!

The Hoover Institution hired WebEnertia to re-do their website. As part of their team (I have worked with them for awhile now - great group), I was responsible for the overall web strategy.

It was a thrilling challenge: we needed to incorporate so much content with established brands and ideally give everyone a voice while making the user experience intuitive for whomever might drop in.